Clay

Freemium

AI data enrichment agent for outbound sales teams

About

This tool researches sales leads by gathering data from multiple sources like company news, contact information, and LinkedIn activity. Outbound sales teams use it to build prospect profiles without manual research. It pulls information automatically so reps spend less time on data collection.

Key Features

50+ data provider integrations
AI research agent (Claygent)
Automated email personalization
CRM sync
Waterfall enrichment (tries sources in order)

Pros

Unmatched data source breadth
Waterfall logic reduces wasted credits
Strong sales workflow integrations

Cons

Credit model can get expensive quickly
Learning curve on advanced table formulas
Primarily outbound-focused

Pricing

Freemium

Free plan: 100 credits. Starter: $149/month. Explorer: $349/month. Pro: $800/month.

Details

Sourcemanual ↗

VerifiedJuly 6, 2026